About us

We are Observer Tools.  A tool company based in Baltimore, MD and dedicated to delivering customers professional-grade tools at reasonable prices.  In our past lives, we've worked for some of the largest global tool brands, like DEWALT, Stanley, and Craftsman, and have built expertise in developing first-class products that professional and retail customers love. 

While we loved building and launching tools for these brands we wanted more – better products and better prices for customers.  We've set out to build a modern tool company based on an e-commerce platform that cuts out as many middlemen as possible and gives customers the most value for their money. 

The name Observer was chosen because our customers can count on us to painstakingly watch over the quality of our products, service, and brand.  

OUR PRODUCT PHILOSOPHY

We strive to be crystal clear about the products we develop.  We intentionally position our products in-between retail and professional tools.  You’ll never find a low-quality tool at Observer Tools and you won’t find a budget-busting tool either.  There are two critical components to achieving this.  One is straight-forward – keeping our costs low by operating virtually so we can ensure that we maintain affordable prices.  The other is much more difficult – developing professional-grade tools.  Fortunately, our founders are experts in this space.Eric launched countless cutting edge tools throughout his career, while Anas spent his career working in manufacturing to ensure that only the best, top-quality product made it to customers.We use the same approach they honed earlier in their careers at Observer Tools, to ensure that everything we launch represents the best product available, at the best price, with unmatched quality.

OUR COMPANY PHILOSOPHY

We are also committed to operating in a sustainable and conscious way. We donate 1% of our website gross sales to charity.  This donation comes out of our sales and isn’t added onto the price you pay. Currently, we've chosen to donate to the Wounded Warrior Project, Blue Water Baltimore and Big Brother Big Sister organizations, all of whom are devoted to improving the quality of life for so many. We are also dedicated to working sustainably by avoiding disposable batteries, minimizing the use of paper and plastic and engaging in many other practices that reduce our environmental footprint.

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