Eric, Managing Member

I have always been a tinkerer, which has led to my passion for tools.Working with leading brands can be rewarding, but I wanted the freedom to move faster and provide greater value to the customer. My co-founder, Anas, and I became fast friends at SBD and had a common vision– leverage our expertise and network to develop professional-grade tools and sell them to customers at a more affordable price.  In 2020, we ventured out on our own, only armed with this vision and our modest start-up budget, to found Observer Tools.

I grew up in Atlanta, GA and, for the past 16 years, have built my career in product marketing for global brands.  When I’m not working, you can usually find me working out, spending time with friends and family, or travelling with my wife to somewhere that has a solid beer selection. 

Anas, Managing Member

Nothing matters to me more than quality.  I’m a mechanical engineer with additional training in electronics. When I graduated, I knew I wanted to have an impact on the quality of the final product rather than the initial design.  So, I spent my career ensuring that the tools you buy will work as promised for as long as you own them.  In 2019, I met my colleague, friend and co-founder of Observer Tools, Eric; he told me of his idea of developing tools at a retail price but of equal quality to professional-grade tools.  I was immediately thrilled and that’s how it all started.

I've spent my career working for a variety of tool companies with different brands. And when I’m not tackling quality issues, I enjoy spending time with my family, hiking and traveling. 

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